Late January in the golf realm is traditionally dominated by the PGA Merchandise Show in Orlando. Even if one doesn’t attend (as I did not), industry types and golfers alike are invariably bombarded this time of year by attendent product news, hailing the latest and greatest from all corners of golfdom. I received this morning a press release re. the vaunted Mackenzie Walker. I no longer “carry”, as they say; the ol’ L4/L5 and S1/S2 discs won’t allow it. But I did report on this specific subject once upon a time, for the dearly departed Golf Connoisseur. Glad to see the company (if not the magazine) is still in business.

Considering all our outward reverie for tradition and history, today’s golfers would appear to have very few practical retro options. Yes, we can walk, take a caddie, wear a Hogan cap or perhaps re-attach to our shoes those god-awful kilties. But we don’t see modern players making any truly meaningful throwback gestures, such as forsaking his Pro V1 for a Haskell — or even an Acushnet Club Special. We don’t see them trading micro-fiber for tweed. Yes, Old Tom Morris reportedly made one helluva niblick but the market for one, today, is limited to collectors and hickory-wielding re-enactors.

This is precisely the beauty of the Mackenzie Walker, the all-leather carry bag that was first introduced in the 1980s, fell into obscurity amid a hail of ownership failures but has re-emerged under the aegis of Oregon-based professional Todd Rohrer. It’s a niche market, to be sure, but the sumptuous, hand-sewn Mackenzie bag (which, when slung across your shoulder, feels like a comfortably worn club chair, only not nearly so cumbersome) is beginning to gain traction at some of America’s finest clubs — perhaps as a statement of principal in an ever more titanium-reinforced world.

“Technology makes the game a little more enjoyable, but so does this,” Rohrer says, while gently stroking two new shipments of buttery leather, one in black, the other champagne. “The first bag I make out of this stuff is going to look like a Rolls Royce with buckskin seats.”

The first Mackenzie bag Rohrer ever saw was black. He was managing The Reserve Vineyards & Golf Club in Portland, Oregon; it was the late 1990s, during the Fred Meyer Challenge, “and Peter Jacobsen came walking across the practice green with the coolest black leather Sunday bag I’d ever seen. I was like, ‘Whoa…’ These bags evoke strong emotions. They just make people feel good.”

Jacobsen was an early backer of the Mackenzie phenomenon; indeed, he and his brother, Dave, named the product. Not for Alister, the architect, but for Rick MacKenzie, their caddie during a 1985 trip to Scotland (and now the caddie master at St. Andrews). That was one spelling corruption and several ownership groups ago. Rohrer is the new keeper of the flame (www.mackenziegolfbags.com) and he’s determined to “refine” the bag without messing with it.

“For example, the round ring here at the top of the bag. It used to be a piece of steel we got from Mexico, but through my sewing machine mechanic I found an experienced welder who just happens to sculpt in metal. Now the ring is hand-formed stainless steel and the weld on it is just about a work of art — and you’ll never even see it because we sew it into your bag!”

Ditto for the lighter, 50-gram composite fiber batten (replacing a 675-gram metal frame) that provides the Mackenzie Walker just enough structure, while maintaining its requisite Sunday-bag slouch.

Otherwise the Mackenzie bag remains gloriously low-tech, unchanged and unadorned. No double-helixed nylon straps. No insulated water-bottle receptacle. No special compartments for, well, anything really. They’ll hand-sew you some lovely barrel-style head covers but, outwardly, there will never be more to a Mackenzie Walker than a single strap, a couple pockets and impossibly soft leather.

Okay, a bag stand would be nice. Some day. Maybe.

“We’ve had that conversation,” Rohrer admits, a bit warily. “But if we ever do one, it will be the most damnably elegant bag stand you’ve ever seen.”