I don’t want to blow anybody’s mind, but the classic cartoon Go-Go Gophers is further evidence of a little acknowledged but fascinating trend in 1960s cartooning, whereby animators actively ripped off popular live-action television shows of the time, essentially mining/co-opting them for themes, plots and personalities.
These cartoons were the stuff of my childhood — on Saturday mornings, after school — and I expect much of my cohort will read this and nod knowingly. “Ah yes,” they will ruminate, mindfully stroking their gray beards, “The Flintstones.”
Yes, but it’s bigger than that.
The Flintstones are indeed the best-known example of this dynamic and the first cartoon ever to air on network television in prime time. Launched in 1960, the show was a blatant rip-off of The Honeymooners, then a vivid-but-still-a-mere memory; its 39 episodes had aired from 1955-56 (though star Jackie Gleason would reprise the role and the show intermittently for years). Fred and Wilma Flintstone were clear homages to the lead, live-action roles played by Gleason and Dorothy Meadows. Barney Rubble was even more distinctively based on Art Carney’s character, Ed Norton. I think everyone realized what was going on here, even at the time. It was part of the imprimatur that led to featuring of The Flintstones in prime time, something unprecedented for an animated series at that time and frankly, still today, apart from The Simpsons.
But cartoonists would eventually prove some of the most facile and prolific rip-off artists in 20th century media history. They saw The Flintstones formula working and reprised the process without shame — to a degree we kids didn’t realize at the time and, I’d wager, few appreciate still today.
Exhibit A? The inimitable Go-Go Gophers, an under-appreciated cartoon and one based completely on another live action (and culturally tone-deaf) TV show from that era, F Troop. Indeed, Go-Go Gophers was the cartoon that decades ago tipped me off to and set me thinking on this weighty matter.
As a kid, I thought F Troop was sorta funny. Fittingly, each episode of Go-Go Gophers also begins with one of cartooning’s all-time great theme songs, followed by an uncanny homage to F-Troop’s fertile-if-untoward frontier theme. One wonders today how anyone could see the opportunity for such broad humor in the slow-moving genocide of an indigenous people… (We could include here a sitcom based in a German POW camp, with the Holocaust presumably taking place all around it. When Hogan’s Heroes was airing, perhaps folks were similarly dumbfounded by our bygone acceptability of black minstrel humor, like Amos & Andy, just 30 years prior. Thirty years from now, we may similarly come to grips with other such untoward manifestations of white supremacy and the patriarchy.)
Be all that as it may, the creators of Go-Go Gophers (ad guys from Dancer Fitzgerald Sample, apparently seeking to provide content during which their General Mills client’s cereals could be advertised) and their producers (Total Television then CBS, starting in 1967, as part of the brilliant Underdog Show) devised a cast of characters that does the live-action show one better. The two aboriginal characters (members of the Hakawi Tribe) are straight cribs from the TV show, but you’ll recall the cartoon Colonel inhabits a Teddy Roosevelt milieu, while the Sergeant (played by Forest Tucker on TV) is animatedly morphed into a laconic John Wayne-ish figure.
Larry Storch’s memorable TV character, “Agarn”, didn’t make the cut. Neither did the Colonel’s live-action love interest, a sort of Annie Oakley figure clearly inspired by Ellie May from the Beverly Hillbillies. (In the 1960s, when in doubt, no matter how incongruous to the sitcom premise, producers were sure to write into the show some hot young blond. See The Munsters and, for that matter, The Jetsons). Television producers did a lot of shameless things, then and now. They borrowed from any genre or competing show that worked. And so they could hardly complain when cartoon producers did the same.