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RIP Robbie Robertson, A Man Who Understood Branding a Bit Too Well

[August 12, 2023]

My parents, like so many elder Americans, loved The Band. And so it was no surprise the Aug. 8 passing lead guitarist and songwriter Robbie Robertson resulted in a widespread outpouring of praise and reflection. Yet very little of The Band’s renown never made obvious sense, including why its reputation has proved so very durable and Robertson himself so controversial.

It doesn’t follow, for example, that the group responsible for founding the Americana movement would feature a lineup that was 80 percent Canadian.

During the late Sixties and Seventies, when the rest of rock and roll grew increasingly psychedelic, star-driven and glam-orous, The Band emerged as a countrified ensemble whose oddly antiquated sound was driven by collaboration and the vocal abilities of not one but three superb lead singers.

Robertson wasn’t even one of these front men. Instead he played lead guitar and wrote songs about rusticated figures from the Civil War era. As he would later explain, The Band got famous by zigging when the rest of the rock world zagged.

When one picks over Robertson’s legacy, these signature zigs — and his role in them — come easily to mind. It was Robertson, along with pal Martin Scorsese, who organized and filmed The Last Waltz, the much-praised concert movie and easily the most effective, brand-building farewell in music history. Robertson went on to make a bunch of movie soundtracks for Scorsese, including one for the 2023 release, Killers of the Flower Moon. The two collaborated again on When We Were Brothers [2019], a classy rockumentary that framed The Band in a gauzy historical context of Robertson’s devising. Note the title tense: Before anyone else did, his former colleagues came to resent Robertson for his canny legacy-building skills.

This is not to underplay the man’s artistic gifts, or The Band’s. When Music from Big Pink was released in 1968, it was rightly billed as a transcendent debut from Bob Dylan’s O.G. electric backing band. Dylan himself contributed to the album — and to The Basement Tapes, recorded around the same time, bootlegged for years, but not formally released until 1975. These two works set The Band’s collaborative reputation in stone. Yet Robertson had started writing/arranging most of the songs on subsequent albums because, to hear him tell it, those three lead singers — pianist Richard Manuel, drummer Levon Helm, bassist Rick Danko — had all started abusing a wide variety of drugs in unsustainable quantities. Eventually all three took issue with Robertson’s claims to sole authorship (to say nothing of the royalty money), right up until the day they all died.

I play in a couple bands that cover several Band standards: The Weight, Makes No Difference, Up On Cripple Creek, Rockin’ Chair… They never fail to elicit from Boomers and Gen X folk visceral, sing-along responses that often veer toward the ecstatic, and/or the weepy. In fact, folks of all ages, including country and bluegrass fans, tend to respond the same way. Their songs come from a curiously nostalgic place, one that Bruce Springsteen has remarked upon: “It’s like you’d never heard them before, and like they’d always been there.”

Robbie Robertson wasn’t solely responsible for this music. Yet, in large part, he did prove responsible for curating, over the course of decades, these ideas and feelings about The Band. He may have understood branding a bit too well, and many longtime fans of The Band reviled him for that, right up till the day Robertson died.

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With All-Cover Encores, The Feelies Advance State of the Art

Click photo to hear The Feelies pay homage to Jimi Hendrix during their encore at The Sinclair in Cambridge, Mass., Oct. 14, 2017.

Nerd rockers The Feelies played The Sinclair in Cambridge over the weekend, and for all the band’s laudable work churning out two solid sets, it was the encore that left the greater impression. This is perhaps by design, from a band that does encores like no one else and whose 21st century incarnation just happens to have played out like one long, extended encore.

Formed in 1976, this Hoboken 5-piece achieved a modest commercial success and sizeable cult following (comprising not insignificant numbers of Velvet Underground devotees) during the 1980s on the strength of four superb studio albums. Eventually it would break up (1992), re-form (2008), go out on limited tour (trademark diffidence in tow) and eventually release two new discs, including this year’s In Between.

And yet I come before you not to reflexively extoll the virtues of The Feelies sound — which I love, but about which reasonable people can disagree — but rather to applaud the remarkable structure of their shows. We’re all familiar with the two-sets-plus-appended-encore format of most club dates. Here The Feelies do not break any molds. When it comes to the content of those encores, however, they deviate from the norm to stirring effect.

I’ve long maintained that any band (even one whose original music I can’t get enough of) should be obligated, by law, to play at least one cover during a live show. Covering someone else’s material exhibits range; it provides insight into a band’s outside influences, tastes and admirations. It is at once self-effacing and evidence of a certain kind of bravado.

In this respect, The Feelies consistently hit it out of the park and they do it with an emotional intensity they don’t always apply to their originals. After playing not a single cover during the first two sets at The Sinclair, they re-emerged to produce their specialty: the rare all-cover encore, a half dozen tunes that, taken together, provide a veritable window on the band’s soul:

• Astral Plane, The Modern Lovers

Paint It Black, Rolling Stones

I Can’t Stand It, Velvet Underground

Got to Get You Into My Life, The Beatles

Real Cool Time, The Stooges

Damaged by Love, Tom Petty

See No Evil, Television

Are You Experienced?, Jimi Hendrix

I watched this show with a couple certifiable Feelies Freaks who admitted afterward the two formal sets had come off as a bit labored. The band played a bunch of new material from In Between (i.e. songs still to be polished in the live setting) and while they nailed plenty of oldies from Time For a Witness, Crazy Rhythms and The Good Earth, there wasn’t exactly a surfeit of energy up there. Of course, with The Feelies, stage histrionics are not what they’re selling. In any case, once the encore kicked off, they summoned reservoirs of new life. Even Glenn Mercer, the famously cadaverous and impassive lead singer/guitarist, perked up; mid-Stooges, after two sets of studied catatonia, he could be seen bouncing about the stage and rubbing his guitar against the mic stand.

I don’t know of any other bands that deliver all-cover encores (aside from those who do nothing but covers). In some small way, The Feelies are innovating here — which is ironic, for in most every other respect, they have stubbornly refused to evolve. When Yo La Tengo debuted with Ride the Tiger in 1985, these two Jersey-derived bands could easily have been mistaken for one another — a pair of similarly skilled, post-punk, Velvet-obsessed, art-house darlings. Yo La Tengo actually has a thing for covers, too. But while YLT moved on (issuing a dozen increasingly expansive, sonically adventurous albums), The Feelies have never abandoned their own specific brand of jangly, guitar-driven avant-pop, proving just how much there is to mine from such a seemingly constrictive niche.

And you know what? Their encore habits further demonstrate their desire to cling just as tightly to their earliest influences. Today, of course, there are websites devoted entirely to the fan-chronicling of set lists, even those performed by obscure bands from the 1980s. The Sinclair show has not yet been logged for all time, but here we gather from www.setlist.fm a further sampling of encore tunes from The Feelies’ Detroit show at The El, in July:

Dancing Barefoot, Patti Smith

White Light, White Heat, Velvet Underground

I’m a Believer, Neil Diamond (The Monkees didn’t write this, silly)

Everyone’s Got Something but Me and My Monkey, The Beatles (or this one)

• Child of the Moon, Rolling Stones

Take It As It Comes, The Doors

Seven Days, Bob Dylan

I’ve seen The Feelies three times now, all post 2008, and I just love the way these guys deploy their encore/cover strategy to paint for the audience (and re-experience for themselves) a rich picture of their collective musical tastes circa 1978, when the band was just getting going, young and impressionable. This gambit functions additionally as an ingenious audience-engagement strategy, for everyone at The Sinclair was at least as old as I am (53), and who in their 50s doesn’t want to hear one of their favorite bands cover Television, or Patti Smith? And I find this sorta touching: The Feelies rarely leave out the Beatles and Stones — because, honestly, how could anyone, even the most overly curated latent punk aesthete, come of age in the early 1970s and completely resist their many, many charms? After all, when The Feelies were coming up, 1969 just wasn’t that long ago.

What sort of new music are The Feelies into these days? The Lord only knows. If the contents of their encores are any guide, the answer is “not much”. They knew Tom Petty has recently passed away —  evidence of a basic musical awareness. Otherwise, the course of modern rock these last 25 years would appear to have made little to no impression on their song choices. They’re a band whose predilections and influences, like their own sound (even today), remain frozen in amber. And it’s hard not to love them for it.