There are two kinds of people in this world: those whose tastes in golf courses hew to The St. Andrews Ideal, and those whose preferences gravitate toward The Augusta National Ideal.
Courses built and maintained according to the St. Andrews paragon we identify generically as “links”: natural and treeless, firm and fast, lightly kempt and several shades of brown. The Augusta model has come to represent an opposing pole, and these so-called “parkland” designs do exude a different vibe altogether: lush and soft, multiple shades of green, landscaped and manicured to a fare thee well.
History, culture and geography have traditionally funneled Asian golfers into the parkland camp, a classification that may strike one as trivial, or arbitrary. But Asian predispositions in this regard are robust and stand to shape global golf trends for decades to come — even as contemporary tastemakers exalt the links model (and sneer at the parkland genre) as never before.
For centuries, even this binary choice did not exist. Links courses — named for the sandy terrain that connects beach to more arable land — were the only game in town, and that town was St. Andrews. The Home of Golf will never change, but after several hundred years as a purely Scottish pursuit, golf began to migrate. First the game moved south, to England. During the mid-19th century it moved inland, where the parkland style was devised.
Late in the 19th century, golf and its attendant tastes traveled West, across the Atlantic Ocean to the United States, where the parkland style took firm hold and thrived as never before — fueled by American cultural influence, its economic sway, the opening of Augusta National Golf Club in 1934, and the advent of course irrigation. This shift toward the parkland ideal and away from the British links ideal happened far more quickly and comprehensively than anyone could have imagined. In 1880, for example, it would have seemed laughable to Brits that their game would, in just 50 years, be so dominated by America, Americans and their tastes in course design. But that’s exactly what happened. What’s more, during the ensuing century, the game arrived in Asia where the parkland style also came to predominate.
In the mid-1990s, the stylistic pendulum swung back. The American course zeitgeist underwent a major shift, whereby The St. Andrews Ideal gained extraordinary new steam, while The Augusta National Model declined. Why? Resorts like Bandon, developed on a remote stretch of Oregon coast, proved links golf was popular enough with Americans to be profitable. Projects like Sand Hills — located in even more remote western Nebraska — showed that oceans and shorelines were incidental to the genre’s appeal. Anywhere there was sand, developers learned, compelling links golf could be devised. The more isolated the links course, the more golfers seemed determined to travel there.
Today, where sand does not dominate the existing soil profile, developers import it and “cap” the entire 18-hole footprint, ensuring both efficacious drainage and links-enabling bounce & roll. At venerable Pinehurst No. 2, turf once dominated the landscape wall to wall. In 2011, prior to a U.S. Open held there, architects peeled back all but the fairway turf to reveal a sea of native, sandy scrub. Acolytes of the St. Andrews model swooned.
Golf in the 21st century remains markedly U.S.-centric, but the game’s momentum continues to move West. Today, Asia-Pacific is the region where course development, player development, tournament interest and prize money/corporate support are growing most rapidly. True to golf’s migration patterns, the resurgent St. Andrews Model has been newly deployed all over Asia — along the coast of Vietnam, on islands in the Yangtze River, atop dead-flat properties in Greater Bangkok.
There’s just one problem: Asians don’t much like links golf.