The history of media seeking to leverage their publishing capabilities to secure various fringe benefits is long indeed. Traditionally, as befits transactions undertaken by relative paupers, these perks rarely rise above the level of heavy hors d’oeuvres. I worked at a daily newspaper back in the early 1990s where the nightly assignment schedule invariably included this reception or that event — places often devoid of news value but where free food could be had. Open bar? Well, the entire editorial staff might show up for something like that.
Lookit, reporters and editors don’t traditionally make a lot of money; they’re frequently quite young. This is to say, freeloading of this kind shouldn’t be viewed as particularly untoward or shameful. It’s something of a necessity frankly. One of our many mascots in that newsroom was a giant cartoon headshot of a Dick Tracy-like character, complete with ‘40s era fedora. Tucked in his hatband was an index card that might have read “PRESS”; instead it read, “I’m with the PRESS. Where’s the FOOD?”
Several links up the food chain in this realm lies the media FAM trip — FAM being short for “familiarization”. There’s no way to spin such an event according to journalistic standards or ethics: These are flat-out junkets whereby some publicity-seeking entity lures reporters and freelancer types on some trip with the understanding that, once they’ve been wined/dined and return home, said media will write nice stories about the resort property, the golf course or cuisine to be had there, or maybe the broader “destination” itself. In the golf and travel realm, where I’ve toiled for more than three decades now, FAM trips are the ultimate perk because, well, let’s not be coy: In addition to all sorts of free food & drink, participating media also get complementary air fare, lodging and assorted swag.
The quid pro quo nature of the FAM exercise is little discussed but well understood. One doesn’t visit a golf course or hotel, on a FAM, only to savage the place in print. That would be untoward. As our moms all told us, if you don’t have anything nice to say, say nothing at all (or concentrate on something else that doesn’t suck).
Here’s another FAM trip bylaw: Answer the bell. No matter how much free boozing and carousing was had the night before, media guests have an obligation to show up, on time, first thing the next morning (according to the itinerary) without fail.
There’s one more, less formal understanding re. media FAMs to establish: Something is sure to go wrong. I’ve been on dozens of these junkets as a working journalist. I’ve organized dozens more on behalf of various clients. When one is devising a week-long itinerary in a foreign country — for one’s own travels — something is sure to be overlooked. When organizing for a dozen people, most of whom will be drunk 35 percent of the week? The odds only increase. The mere presence of a dozen journalistic chancers eating, drinking and indulging on someone else’s dime makes the possibility of mishap a mortal lock.
Someone, someday, will write a comprehensive and hilarious book about all the great FAM trips gone awry: who got thrown in jail, what foreign dignitary got naked, and why shellfish is always a risky choice. In the meantime, writers will merely trade these yarns back and forth like war stories. In that tradition I offer up the itinerary from a single morning gone wrong, in Jakarta, during Ramadan, back in 2012. This was a trip I helped to organize and host. I promised the client I wouldn’t breathe a word until a reasonable discretionary period had passed. Still, I have changed the names to protect, not the innocent necessarily, but rather those professional reputations still in play.
In most respects, this particular FAM proved a roaring success. It produced dozens of glowing, published pieces re. the awesome golf product on offer in and around Indonesia’s sprawling capital. To produce this content I had wrangled a genial and cosmopolitan group of 12 media and tour operators hailing from the UK, China, South Korea, Japan, Hong Kong, Australia and the United States. From the Fond Memory Dept., I could just as easily cite the epic karaoke session we all enjoyed, the compelling version of “Take It To The Limit” I performed with the band at our closing soirée, the five superb rounds of golf we played, or the incredible dinner we organized for 20 at the Four Seasons. But none of those vignettes would include the burning of tires or police in combat gear.
See below a timeline of events, the morning after said banquet. I can vouch for its accuracy because, like James Comey, I was moved to take contemporaneous notes, on my phone — such was the utterly random nature of the proceedings.